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Please use this identifier to cite or link to this item: http://repo.tma.uz/xmlui/handle/1/2152
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dc.contributor.authorM. M. Muyassarova-
dc.contributor.authorAbdurashitova Sh. A.-
dc.contributor.authorS. E. Boltaboyev-
dc.date.accessioned2025-10-21T05:39:18Z-
dc.date.available2025-10-21T05:39:18Z-
dc.date.issued2024-02-12-
dc.identifier.issn2776-0979-
dc.identifier.urihttp://repo.tma.uz/xmlui/handle/1/2152-
dc.description.abstractAbstract Healthcare, an ever-evolving field, hinges not only on quality services but also on effective communication and connection with patients. In this digital age, healthcare marketing stands as a cornerstone for institutions to disseminate information, foster trust, and reach wider audiences. Healthcare marketing involves strategic planning and execution aimed at promoting healthcare services, building brand awareness, and engaging patients. Its purpose transcends conventional marketing strategies as it amalgamates informational dissemination with ethical considerations, adhering to patient privacy and medical ethics.en_US
dc.language.isoenen_US
dc.publisherWEB OF SCIENTIST: INTERNATIONAL SCIENTIFIC RESEARCH JOURNALen_US
dc.subjectHealthcare marketing, communication, patient engagement, digital age, brand awareness, ethical considerations, patient privacy, medical ethicsen_US
dc.titleTHE ESSENCE AND SIGNIFICANCE OF HEALTHCARE MARKETINGen_US
dc.typeArticleen_US
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