Abstract:
Abstract
Healthcare, an ever-evolving field, hinges not only on quality services but also on
effective communication and connection with patients. In this digital age, healthcare
marketing stands as a cornerstone for institutions to disseminate information, foster
trust, and reach wider audiences.
Healthcare marketing involves strategic planning and execution aimed at promoting
healthcare services, building brand awareness, and engaging patients. Its purpose
transcends conventional marketing strategies as it amalgamates informational
dissemination with ethical considerations, adhering to patient privacy and medical
ethics.
