THE ESSENCE AND SIGNIFICANCE OF HEALTHCARE MARKETING

dc.contributor.author	M. M. Muyassarova
dc.contributor.author	Abdurashitova Sh. A.
dc.contributor.author	S. E. Boltaboyev
dc.date.accessioned	2025-10-21T05:39:18Z
dc.date.available	2025-10-21T05:39:18Z
dc.date.issued	2024-02-12
dc.identifier.issn	2776-0979
dc.identifier.uri	http://repo.tma.uz/xmlui/handle/1/2152
dc.description.abstract	Abstract Healthcare, an ever-evolving field, hinges not only on quality services but also on effective communication and connection with patients. In this digital age, healthcare marketing stands as a cornerstone for institutions to disseminate information, foster trust, and reach wider audiences. Healthcare marketing involves strategic planning and execution aimed at promoting healthcare services, building brand awareness, and engaging patients. Its purpose transcends conventional marketing strategies as it amalgamates informational dissemination with ethical considerations, adhering to patient privacy and medical ethics.	en_US
dc.language.iso	en	en_US
dc.publisher	WEB OF SCIENTIST: INTERNATIONAL SCIENTIFIC RESEARCH JOURNAL	en_US
dc.subject	Healthcare marketing, communication, patient engagement, digital age, brand awareness, ethical considerations, patient privacy, medical ethics	en_US
dc.title	THE ESSENCE AND SIGNIFICANCE OF HEALTHCARE MARKETING	en_US
dc.type	Article	en_US