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http://repo.tma.uz/xmlui/handle/1/2152| Title: | THE ESSENCE AND SIGNIFICANCE OF HEALTHCARE MARKETING |
| Authors: | M. M. Muyassarova Abdurashitova Sh. A. S. E. Boltaboyev |
| Keywords: | Healthcare marketing, communication, patient engagement, digital age, brand awareness, ethical considerations, patient privacy, medical ethics |
| Issue Date: | 12-Feb-2024 |
| Publisher: | WEB OF SCIENTIST: INTERNATIONAL SCIENTIFIC RESEARCH JOURNAL |
| Abstract: | Abstract Healthcare, an ever-evolving field, hinges not only on quality services but also on effective communication and connection with patients. In this digital age, healthcare marketing stands as a cornerstone for institutions to disseminate information, foster trust, and reach wider audiences. Healthcare marketing involves strategic planning and execution aimed at promoting healthcare services, building brand awareness, and engaging patients. Its purpose transcends conventional marketing strategies as it amalgamates informational dissemination with ethical considerations, adhering to patient privacy and medical ethics. |
| URI: | http://repo.tma.uz/xmlui/handle/1/2152 |
| ISSN: | 2776-0979 |
| Appears in Collections: | Articles |
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